'Lego® for the internet generation'
What is SAM?
SAM is a smart construction kit. SAM blocks connect wirelessly to the SAM app. You create awesome inventions.
Just serious fun.
Each SAM block has a specific skill. Buttons, lights, sensors, motors, and so much more. One block, a million possibilities.
They’re wirelessly activated – using Bluetooth - to move, illuminate or sound. Program patterns and behaviours using the intuitive SAM Space app, or build race cars right out of the box with the Curious Cars app. Simple ingenuity!
That's it, that is SAM. Got it?
Kits come with easy wireless set-up and project guides to help you get started. Visit the shop to find which kit is best for you.
Projects, games, inventions and hacks. Check out what you can build with SAM.