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Work at SAM


Design

UX DesignerApply

 

We're on the hunt for a passionate User Experience Designer to join our tight-knit team of developers and designers in an award-winning digital startup in East London. You will be responsible for prototyping and user testing interactive digital and real world experiences.

Responsibilities

  • Take broad, conceptual ideas and turn them into something useful and valuable for our users
  • Design flows and experiences that are incredibly simple and elegant
  • Design studies that address both user behavior and attitudes
  • Conduct research using a wide variety of qualitative methods and a subset of quantitative methods, such as surveys
  • Generate insights that both fuel ideation and evaluate designs
  • Work closely with the product team to identify research topics
  • Communicate results and illustrate suggestions in compelling and creative ways

Skills

  • Excellent communication skills to clearly articulate design decisions
  • Experience in designing, gathering, analysing and presenting data from user testing
  • Experience in building and shipping applications, software or hardware
  • Experience with Application Design, Visual Design, and Interaction Design
  • Demonstrated experience with end-to-end (hybrid UX and UI) product design
  • Portfolio featuring examples of interaction design work

Bonus Points

  • Experience in developing hardware and digital products
  • Experience in toys and gaming

 

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Eukene in design, Michael in software, Cyrille in operations, and Joachim in execution. At the same time, Tak will get you doing sports, Tim will make sure you can have a go at board games and Giulio & Morten will give us plenty of new music to listen to.

As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to our company, we’d love to have you in. 

For extra credit, send us a sample of something that’s good, and send us a sample of something that’s great. Not something you created, and no explanation needed.

Get more information and follow SAMlabs on:

www.samlabs.com

Youtube: bit.ly/1r3JDh4

FB: facebook.com/samlabs

Tw: @Samlabs

Product

Interaction DesignerApply

We are looking for an exceptional Interaction Designer to be part of SAM’s Core Game Team, building the next generation of play.

We’ve got extremely exciting products in the making, intersecting physical toys and digital gaming in story-led and immersive experiences, leveraging games to teach kids the joys of programming and creativity.

Your key contribution to the Core Game Team is to take ownership of the experience around the hardware and firmware of SAM’s products and work closely with the UX Designer (linking software to story, user interfaces and mobile touch interaction), to transform SAM into a product that the user interacts with perfectly. Your role is to create the best possible user experience for the consumers and able to visually and verbally present product solutions.

You must also always be on the lookout for ways to simplify product designs and integrate a mix of interaction and visual experience into the business’s product. A key requirement for this role is constant evolution and adaptation as the product, market, and consumer needs evolve.

You will constantly engage yourself in consumer research, information architecture, and usability testing for effective performance of your functions.

You will report into the VP Product and work very closely with Product Owners, Senior Game Designer, UX Designer and the Core Game Team to take the SAM universe to the next level.

 

Responsibilities

  • Analysing SAM product, user metrics and consumer requirements to create on-brand design solutions that maximises the product’s potential, meet business goals and requirements
  • Finding the best solution to create seamless interaction between hardware and software
  • Providing tested frameworks and latest best practice on interaction design and information architecture to effectively conceptualise and communicate detailed interaction behaviour
  • Leading the interaction design of the product across the product lifecycle; working closely with the UX Designer (and product development team) to merge hardware, firmware, software into a high quality coherent user experience
  • Consistently reviewing competitor products to provide clear assessment of pointers for SAM product user interaction improvements
  • Understand usability principles that help drive successful design as well as partner interface guidelines

 

You

  • Have 4+ years of interaction design, visual design, or user experience design
  • Have experience with interaction design across both physical and digital products.
  • Have a keen understanding of behavioural economics and are able to predict user behaviour.
  • Have experience creating test-plans, executing them and identify key-learnings.
  • Are experienced working with a product team as well as the application of lean user experience processes in products
  • Have proven experience and a track record in the planning and conducting of product usability tests
  • Have a strong working knowledge of Adobe Set
  • Have great communication skills to articulate your thoughts, both verbal and spoken
  • Have an eye for detail from a design perspective especially in user interactions
  • Are obsessed with making experiences better and more delightful
  • Are happy to sweat through the details of implementation
  • Are able to thrive in an fast-paced, start-up environment; experienced working with Agile
  • Experience working with a major brand is a plus

 

As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to SAM, we’d love to have you.

Art Director - Games Apply

We are looking for an exceptional Art Director to be part of the Core Game Team building the next generation of play.

Your key contribution to the Core Game Team is setting up the internal SAM brand and art guidelines on all products across the SAM universe and leading all aspects of graphics, character design, animations and user interfaces. In addition, you will also be responsible for the day-to-day management and direction of designers and external contract resources. This will include monitoring consistency and quality of the work, coaching, making sure the milestones and deadlines are met. You will lead the recruitment of the internal art team and will be tasked with identifying contract resources, so having a strong network of great artists is important.

You will report into the VP Product and work very closely with the Senior Product Owner, Senior Game Designer, UX Toy Designer and the Core Game Team to take the SAM universe to the next level.

Responsibilities

  • Defining, creating and maintaining SAM universe art and brand guidelines, consistent application on all products
  • Ensuring consistency and quality in the final output of the design elements within the mobile app and the storyline
  • Working closely with the Game Designer to visualise all game design elements and mechanics
  • Owning the design and colouring of the SAM universe storylines and characters
  • Leading team of designers including their coaching and training
  • Point person for external art vendors and art contractors
  • Working closely with Product Owners on the respective product design requirements

You

  • Have an art direction background working on an international consumer mobile games product with a big user base (at least 1M MAU)
  • Have a strong working knowledge of Adobe Set especially Photoshop, Illustrator and After Effects
  • Have excellent knowledge of Unity game development pipeline
  • Have excellent conceptual, illustration and design experience, and great communication skills to articulate your thoughts
  • Have an eye for detail from an artistic perspective especially in animations, character designs, fonts and colour palettes, user interfaces and
  • Are obsessed with making experiences better and more delightful
  • Are happy to sweat through the details of implementation
  • Are able to thrive in an fast-paced, start-up environment; experienced working with Agile
  • Have experience in creating and updating the art and brand guidelines
  • Experience working with a major brand is a plus
  • Working knowledge of 2D designs and animations; 3D animation is a plus

As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to SAM, we’d love to have you.

Senior Game DesignerApply

We are looking for an exceptional Senior Game Designer to be part of the Core Game Team building the next generation of play.

Your key contribution to the Core Game Team is leading all fun and play elements within our products by owning all game design decisions within the mobile app and creating a coherent play experience with the hardware and toy components. You will also be the chief story-teller for all the products, creating the overall SAM game universe.

You will report into the VP Product and work very closely with the Product Owner, Art Director and UX Toy Designer, as well as the Core Game Team. Then collaborating with developers and designers to ensure that the final result is well-balanced, fun, and engaging.

You

  • Have a game design background working on an international consumer mobile games product with a big user base (at least 1M MAU)
  • Have a strong understanding of game mechanics, especially with regards to user engagement and user retention
  • Ideally have experience in the Toy industry
  • Good experience in level design and gameplay balancing
  • Have a strong understanding and sensibility to users wants, needs, and desire for delight and are obsessed with making game experiences fun and more delightful
  • Are happy to sweat through the details of implementation
  • Have a strong understanding of hardware, software, and retail
  • Thrive on the challenge of delivering ambitious project to tight deadlines and motivating engineering teams to perform
  • Are able to thrive in an fast-paced, start-up environment; experienced working with Agile
  • Are experienced with creating and managing games from start to finish

Responsibilities

  • Ensuring coherence in the fun factor and game mechanics of the physical toy (accessory), hardware blocks, mobile app and the storyline
  • Leading for ideation, design and level balancing of all gameplay elements
  • Owning  the SAM universe of storylines and characters
  • Increasing the user engagement and user retention of the SAM product offering through game mechanics in features
  • Leading the user testing for game design; being the “voice” of the player
  • Rapid prototyping of gameplay mechanics
  • Working closely with Product Owners on the respective product game feature requirements
  • Breaking down, writing up and sharing key game mechanics of top features within mobile games

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Eukene in design, Michael in software, and Joachim in execution. At the same time, Tak will get you doing sports, Tim will make sure you can have a go at board games and Giulio & Morten will give us plenty of new music to listen to.

As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to SAM, we’d love to have you.

Senior Product Owner Apply

We are looking for an exceptional Senior Product Owner to be part of the Core Game Team, building the next generation of play.  

As a Senior Product Owner you will be responsible for leading all aspects of product development. This includes owning the product roadmaps and delivery, overall stewardship of the ideation process and features requirements documentation with the Core Game Team, leading user testing process, making optimization decisions (from metrics), and having a strong influence on the overall quality of our product.

Reporting into the VP of Product and working closely with all departments you will ensure that the final result is well-balanced, fun and engaging.

Responsibilities

  • Lead the ideation, technical development, and launch of innovative products that blend physical and digital experiences; constantly looking to improve the play factor and user retention
  • Establish a shared vision across the company by building consensus on priorities leading to product execution
  • Drive product development with a team of world-class developers and designers
  • Be the key point of contact for the product with all key stakeholders
  • Be a key driver of company culture, constantly demonstrating leadership qualities
  • Own all aspects of product that range from ideation of features, scoping of requirements, working with team on the production, defining key metrics for performance measurement, user testing and launch; iteration and post mortem
  • Own the product roadmap and communication to management, production team and support teams
  • Work with key stakeholders in ensuring product coherence of the physical toy (accessory), hardware blocks, mobile app and the storyline
  • Work with the production team to build and estimate roadmap milestones
  • Provide regular management updates on market, competition and product/market fit analysis
  • Plan and lead regular user testing sessions to understand our users’ needs and problems, translate them into features; be the “voice” of the overall user
  • Constantly drive for data-driven decisions through accurate and reliable analytics; continuously improve via measurement and management of product performance
  • Create feature concepts and prototypes from the very first wire frame through to a successful launch, measure and post mortem

 

You

  • Have a product management background working on an international consumer mobile games product with a big user base (at least 1M MAU), delivering product from ideation to commercial launch
  • Have exceptional communication and presentation skills
  • Ideally have experience in the Toy industry
  • Have a strong understanding and sensibility to users wants, and obsessed with making experiences better and more delightful
  • Are happy to sweat through the details of implementation
  • Have a strong understanding of hardware, software, and retail
  • Are data-driven and understand the power of working to clearly defined KPIs
  • Thrive on the challenge of delivering ambitious project to tight deadlines and motivating engineering teams to perform
  • Are able to thrive in a fast-paced, start-up environment; have experienced working with Agile
  • Have experience with preparation and management of product roadmaps

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Eukene in design, Michael in software, and Joachim in execution. At the same time, Tak will get you doing sports, Tim will make sure you can have a go at board games and Giulio & Morten will give us plenty of new music to listen to.
As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to SAM, we’d love to have you.

Unity DeveloperApply

SAM Labs is on the hunt for a passionate Unity Developer to join our tight-knit team of developers and designers in an award-winning digital startup in East London. You will be responsible for developing interactive digital and real world experiences on mobile.

 

SAM Labs builds award-winning construction kits, inventive toys for children 7+ to learn 21st century skills through play. SAM Labs is one of London’s fastest growing tech startups, and is a part of Tech City Upscale, Go to Grow, [email protected], TED, Microsoft Accelerator and Intel Accelerator. SAM is revolutionising and democratising STEM education, hands-on learning, and the way people think about technology.

 

Responsibilities

  • Collaborate with the Product team including designers and other developers to build amazing products
  • Contribute to the Tech team by sharing your knowledge with the team and applying your experience
  • Deliver high quality and well-structured code
  • Design, architect and implement game features
  • Take an active part in game creation and design
  • Maintain and optimize new and existing game features
  • Highly collaborative, share knowledge and help colleagues

 

Skills

  • Passion for game development but you can build products and experiences
  • Develop excellent mobile games for iOS and Android using Unity with C#
  • Must be proficient with C# with a deep understanding of object-orientated programming
  • Minimum of 3 years experience in creating Unity games
  • Extended knowledge of Unity to create both 2D and 3D games
  • Thorough knowledge animation, physics based animation and GUI development in Unity
  • Bachelor’s Degree in Computer Science or equivalent
  • Excellent teamwork skills, flexibility, and ability to handle multiple tasks

Bonus Points

  • Writing shaders and knowledge in 3D math / algorithms

 

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Eukene in design, Michael in software, and Joachim in execution. At the same time, Tak will get you doing sports, Tim will make sure you can have a go at board games and Giulio & Morten will give us plenty of new music to listen to.

As a young company, the best way to fare here will be by forming bonds with other employees (who come from completely different disciplines to yours), take initiative to pursue your instincts and ideas, and to drive the company forward.

We value optimism, collaboration, sense of ownership, the ability to embrace ambiguity, talk-less-do-more attitude, learning from failure, and making the team successful. If you identify with our values and want to contribute to SAM, we’d love to have you.

 

Sales and Marketing

Head of Performance Marketing Apply

SAM Labs is looking for an experienced Global Head of Paid Media to join the one of the most exciting startups in the UK. This is a rare opportunity to work at a London-based business that combines hardware and software, entertainment and education during this exciting and transformational phase of the company’s growth. We are looking for a leader with the strong experience necessary to head up a data-driven, cross-channel team to drive our global consumer sales. Reporting to the VP Marketing, this high-profile role will develop and execute paid media strategies to help take our business to the next level.

Responsibilities:

  • Build, develop, and execute a comprehensive paid media strategy to drive consumer sales
  • Create growth initiatives to drive B2C revenue
  • Own the budget for all paid/performance channels, with targets set based on tight CAC/CPA requirements
  • Liaise with stakeholders across the marketing and product teams to ensure objectives are aligned
  • Provide strong leadership to a lean but powerful team (internal and agency support where required) which you will build based on your vision
  • Attract, mentor and retain a talented team that leads the industry in innovation and results
  • Create and execute a smart cross-channel testing plan for growth
  • Work closely with a cross-functional team of marketers, creatives and engineers to develop and execute fully integrated marketing experiences
  • Develop and execute digital strategies across platforms including search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, Criteo for retailers, as well as possibly running display and affiliate campaigns (note that some non-paid channels like SEO and CRM may fall within your remit due to their close nature with paid media)
  • While the focus will emphasise digital platforms, you will also be responsible for ATL media including TV, OOH, inserts, etc - we need a creative marketer who has experience and initiative in using paid media effectively and efficiently, no matter what the channel is
  • Measure and report on impact and effectiveness of paid channels and continuously improve resource allocation, scalability and ROI / ROAS / ROGP
  • Work closely with incoming ecommerce manager to ensure alignment between advertising and landing page messaging and creative
  • Collaborate with creative director to ensure creative assets achieve all paid media objectives based on data-driven goals
  • Own research, forecasting, planning, execution and performance analysis for paid media initiatives
  • Ensure that brand consistency is maintained in both the messaging and visual language across all paid media
  • Remain up-to-date on relevant news, trends and best practices within media and performance marketing

 

Background:

  • 8+ years working in performance marketing / paid media working for a product or brand
  • Significant experience managing integrated campaigns across search (SEO & PPC), CRM, paid social (Facebook, Instagram, YouTube, Twitter, Pinterest), Amazon AMS, display, affiliates
  • Experience in ATL media including TV, OOH, print, inserts, direct mail, podcasts, radio, etc.
  • Experience using tools and technology to support best-in-class campaign management (e.g. Smartly, Kenshoo, Marin, etc.)
  • Advanced knowledge of Google Tag Manager and web analytics tools (Google Analytics, Metrilo, Mixpanel, Kissmetrics, etc.)
  • Experience with A/B and multivariate testing techniques and tools (Optimizely, etc.)
  • Experience testing and implementing landing pages
  • Experience with attribution modelling and working closely with business intelligence
  • Experience building paid media programs from the ground up and scaling teams
  • Experience dealing with complex cross-channel attribution models
  • Experience creating and implementing testing frameworks for growth
  • Advanced knowledge of marketing automation tools
  • Experience with data visualisation tools (Tableau, Looker, Periscope, etc.)
  • Experience in ecommerce at D2C businesses is a must
  • Proficiency in SQL is a plus
  • Experience in the kids/toy space is a plus, particularly in the gifting market
  • Experience working with retailers in addition to working in D2C is ideal
  • Have a deep understanding of target audiences and how messaging, channels and creative execution needs to differ based on who you’re speaking to

In addition to that, our ideal candidate is:

  • Daring and adventurous (but still responsible!)
  • Relentlessly driven with an entrepreneurial spirit
  • Extremely organised and detail oriented
  • Proactive, takes initiative 
  • Hhas excellent communication and presentation skills
  • Creative thinker and problem solver
  • Self-motivated and can work autonomously
  • Thrives in a fast paced environment
  • A very curious person
  • Highly analytical

 

Communications Manager Apply

Founded in October 2014, SAM Labs is an award-winning startup East London which makes smart toys that teach kids about STEM and coding in a truly entertaining way.

 

Leading with the latest IoT and digital-gaming innovation, combined with the latest findings in education research, SAM has built the LEGO® of the future. SAM combines an app and wireless hardware blocks to teach kids of all ages, genders, races and ability levels to unleash their inventive potential through play. With SAM, create anything from a Twitter-powered car to a motion-powered lightsaber!

 

You will be part of the Marketing team, working with the VP Marketing to grow and develop the communications strategy of SAM Labs via owned and earned channels (with paid support when needed). You will build, connect and maintain the strategy across press, influencers, social media, email, and events, being SAM Labs’ voice to the public. You will be highly motivated to get placements and to produce quality social media posts, whilst remaining data-driven and focused on key goals and KPIs. You’ll be prepared for the expected and unexpected and have an innate talent of planning and organisation. A chameleon character, you’ll be ready to take on anything and bring the voice of SAM to life!

 

We move at high speed, and will provide you with immense opportunities for initiative, creativity and leadership. You will be part of a highly international team of motivated and talented people on a mission to be key players in the future of toys and games.

 

Responsibilities

  • Creating and delivering integrated PR and digital communications strategies and campaigns from start to finish, reaching target consumer audiences
  • Creating go-to-market launch strategies alongside key stakeholders to effectively roll out key product launches
  • Seeking out new opportunities whilst managing the communications budget to make strategic decisions to advance the business
  • Conceptualising, drafting and pitching fresh new ideas to press, media and influencers to secure global coverage
  • Building and nurturing relationships with relevant agency partners around the world
  • Building close relationships with media and influencers to create key partnerships for SAM
  • Creating a sustainable social media strategy to implement across the following channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Medium
  • Writing and maintaining the newsletter strategy across both the education and consumer facing sides of the business to promote awareness, retention and/or conversion
  • Writing and editing briefs to the content team to create assets needed throughout various areas of the business
  • Undertaking all internal copywriting

 

Qualifications

  • 4+ years of relevant and proven experience in Communications, PR, Social Media - client side preferred but not mandatory
  • Excellent writing, presenting, and conversational skills
  • Experience of brand management and communications capacity
  • Experience managing budgets
  • Some experience with analytics and social media tools (Meltwater, Sprout Social, Google Analytics, etc.)
  • Driven by results with exceptional time management skills
  • Equipped with a “can do” attitude and a sense of humour
  • Previous experience in the kids’ industry is preferred but not mandatory
  • Previous startup experience is a bonus

 

We work pretty hard and your thoughts and ideas are likely to be challenged by everyone in the team, including Jacob in design, Michael in software, Adam in operations, and Joachim in execution. At the same time, Wies will try to get people to do sports, Tim will make sure you can have a go at board games and Giulio will give us plenty of new music to listen to.

 

Salary: Depending on experience level

Recruiter? Please read our note to recruiters here.