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Press room

Our mission is to give everyone the powers to build and program awesome inventions.

We want inventors of all ages to discover what is possible when given the powers of engineering, electronics, coding and making in a way that is fun, easy to understand and powerful.

A kid playing with SAM blocks at London Science Museum

Toys that make Internet of Things as easy as Lego®.

Quick facts

Founded:
September 2014
Founder and CEO:
Joachim Horn
Name of the Company:
SAM Labs
Name of Brand:
SAM
Name of the toys:
SAM blocks or SAM kits
Flagship products:
Science Museum Inventor Kit & SAM's Curious Cars
Ages:
7+
Headquarters:
London, England
Number of Blocks:
14
Number of Software Blocks:
42+
Countries sold to:
150+
Funding:
Series A Round, 03/2016 ($4.5m)
Investors and Partners:
O2, Microsoft, Imperal Innovations

In the press

PressPressPressPressPress

SAM onTED


Questions or comments:
[email protected]
Press enquiries:
[email protected]

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Events

Girl at Kidtropolis 2015
Kidtropolis 2015
  • 25.01 - 28.01 - BETT, London
  • 01.02 - 06.02 - Spielwarenmesse, Nuremburg
  • 18.02 - 21.02 - Toy Fair, NYC
  • 01.09 - 06.09 - IFA, Berlin
  • 14.11 - 17.11 - CEPTA, Pasadena